Enceiba managing partner Brian Beck, an Ecommerce veteran with decades of experience, was recently turned to for his expert opinions on Amazon and Amazon Business.
The article from Digital Commerce 360 explores the impact of Amazon’s Prime Day 2024 on business sellers. In it, Brian Beck emphasizes the importance of Prime Day for B2B sellers that are correctly leveraging Amazon Business.
According to Beck, sellers can see considerable boosts in sales during this period if they properly leverage Amazon’s B2B selling tools. This aligns with the record-breaking sales reported for the 2024 Prime Day event. Independent sellers, most of which are small and medium-sized businesses, sold more than 200 million items during the recent Prime Day event. This highlights the significant opportunity that events like Prime Day present for business sellers on Amazon.
We see a ‘halo effect’ from the B2C side that impacts B2B sellers when they effectively participate in Prime Days. Remember that B2B buyers on Amazon are also B2C consumers, and Amazon Business is doubling down in 2024 with additional capabilities specifically for B2B buyers.
--Brian Beck, Managing Partner at Enceiba
A second article from Digital Commerce 360 discusses the impact of Amazon’s Prime Day on two manufacturers: Dynabrade Inc. and Grasshopper Co., both Enceiba clients.
Grasshopper, a manufacturer of grass-cutting equipment, experienced strong July sales for equipment parts due to the extra traffic during Prime Day.
Similarly, Dynabrade, a pneumatic power tools manufacturer, also saw a boost in traffic, despite not running specific promotions. The article highlights how both companies leveraged the increased online activity during Prime Day, demonstrating the significant opportunities such events present for business sellers on Amazon.
--Trent Guyler, VP digital and marketing at Grasshopper