Amazon B2B Summit
Hosted by Enceiba
February 2027
Scottsdale, AZ
Photo Credit: Jeff Shawan
Sell Smarter. Scale Faster.
Join us for the inaugural Amazon B2B Summit, hosted by Enceiba.
Designed strictly for B2B executives, the Amazon B2B Summit gives you
the opportunity to learn and network with experts and peers in an
intimate and elegant environment.
Benefit from exclusive 1:1 sessions directly with Amazon Business.
Build Your Strategy
Learn what it takes to build a powerful and profitable Amazon presence that taps into new market segments and builds incremental revenues.
Protect Your Brand
Afraid that selling on Amazon will damage your brand? You don’t have to be. See how to mitigate channel conflict and remove unauthorized resellers on the world’s largest marketplace.
Grow Sales on Amazon
Managing an Amazon presence isn’t rocket science, but it does take some know-how. Discover proven approaches to growing sales on Amazon and learn directly from the Amazon Business team.
Stay in the Know
Space at the summit is limited. Sign up for our waitlist to be among the first to be notified when registration opens!
Delegates & Speakers
Nick Armstrong
Senior Strategic Accounts Manager
Bobrick Washroom Equipment
Amy Ashcraft
Director of Marketing
Majestic Glove
Jared Abelson
Director of Digital & eBusiness
Simpson Strong-Tie
Christina Barker
VP Marketing & Digital Sales
Middleby
Heather Bean
Director of Marketing & Ecommerce
GuardAir
Chris Beason
Director of Digital & Ecommerce
Bunzl
Brian Beck
Managing Partner
Enceiba
Nick Becker
Director of Amazon & Marketplaces
Avery Products
Jim Berger
VP of Sales
No-Spill
Brad Berwald
Director of Product Marketing
Morningstar Corporation
Alex Blaby
Head of Digital Marketing
MG Chemicals
Eric Brother
Senior Director of Ecommerce
Sofidel North America
Lauren Carson
President
Arc Abrasives
Elias Castaneda
VP Marketing & Digital Commerce
Catchmaster
Derek Dafoe
EVP Sales & Marketing
Sofidel North America
Marta Dalton
VP of Ecommerce
Watts Water Technologies
Sean Donovan
Digital Channel Sales Manager
MSA Safety
Stephen Francis
Director of Ecommerce
DiversiTech
Jon Groza
Partner & Chair, eCommerce Practice
Kohrman Jackson & Krantz
Brandon Gustafson
Area Portfolio Leader
Solventum
Trent Guyer
VP Marketing & Digital Strategy
Grasshopper Lawnmower
Stacy Hanks
VP, Global Digital Commerce
SureWerx
Dan Hannon
President
Aabaco Environmental
Nick Harrell
Enterprise Business Development
Amazon Business
Kevin Hill
Managing Partner
Enceiba
Ann Holtzapple
VP Digital Commerce
Middleby
Christina Ierullo
B2B Advertising Leader
Amazon Business
Evan Lynch
Marketing Technology Manager
Motili
Scott Needham
CEO & Founder
Smartscout
Kathryn Payette
Senior Ecommerce Manager
Watts Water
Eric Pike
Director of Ecommerce
Streamlight
Samantha Schwartz
Chief Digital Strategy Officer
Midland Industries
Andrew Schydlowsky
CEO & Founder
TrackStreet
Allison Sternad
Director of Ecommerce
SurfacePrep
Alex Traianopoulos
Director, Channel Marketing
Walter Surface Technologies
Matt Wolery
Head of Digital Marketing
Ancra Cargo
2026 Summit Agenda
February 18
5 pm
Registrations Opens
6 - 8
Welcome Reception
Enjoy cocktails, finger food, and networking with your peers, Enceiba, and Amazon Business.
February 19
7:30 - 9 am
Continental Breakfast
​
9 - 9:15
Welcome
Brian Beck & Kevin Hill
Managing Partners, Enceiba
9:15 - 9:30
Amazon and B2B: Trends, Updates, & the Marketplace Imperative
Brian Beck, Managing Partner, Enceiba
9:30 - 9:45
Fresh off the Press: Updates from Amazon Business
Nick Harrell, Enterprise Business Development, Amazon Business
9:45 - 10:30
Round-Robin Table Topic Discussions
Share your Amazon successes and challenges with your peers at interactive small-group table discussions, go for 15 minutes, then switch tables!
10:30 - 10:45
Coffee Break & Networking
10:45 - 11:30
Case Studies: How to Build a Controlled, High Growth, and Profitable Amazon Program
Hear directly from peers who have developed highly successful Amazon programs in a fireside chat interview format – how have they achieved success, and what have they learned along the way?
11:30 - 12:15
Eliminating Channel Conflict from Amazon: Panel Discussion
Channel conflict created by unwanted resellers and even Amazon itself is a top pain point for B2B firms. Hear about tactics and best practices practitioners have used to overcome these issues and drive success on Amazon.
12:15 - 1:30
Networking Lunch
1:30 - 2:20
Roundtable Breakout Sessions #1
-
Breakout A: 1P vs. 3P vs. Hybrid vs. Resellers: Deciding on Your Amazon Selling Approach, Is a shift possible?
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Breakout B: Optimizing Your Seller Central Program with Operational Efficiency
-
Breakout C: Leveraging Amazon B2B Advertising
2:30 - 3:20
Roundtable Breakout Sessions #2
-
Breakout A: Gaining Internal Alignment and your ROI case to Launch / Grow Amazon
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Breakout B: Optimizing Data and Content for Amazon
-
Breakout C: Ensuring your Amazon Program is Profitable
