Amazon Channel Control Services
Retake your Brand and Eliminate Channel Conflict on the world's #1 marketplace
With Enceiba, we’ve been able to increase Amazon sales and drive more profit, as well as better control our presence, all while reducing channel conflict."
Billy Hanes
Vice President of Ecommerce
Amazon Channel Control Services
Stop Fearing Channel Conflict. Take Control of Amazon.
For many B2B manufacturers, selling products on Amazon can cause significant channel conflict. It should be no surprise when distributors, dealers, and retailers get frustrated when they see opportunistic resellers offering a manufacturer’s products at low prices, sometimes even below wholesale prices.
Usually, these conflicts exist because a manufacturer has either never taken control of the Amazon platform and their brand’s representation on it.
The majority of brands don’t even know who their resellers are. A recent industry survey conducted by Enceiba found that 70% of B2B manufacturers do not know who the companies are that are selling their products on Amazon.
But it doesn’t have to be this way. Enceiba helps B2B brands regain control of their content, pricing, channel partners, and overall sales on the Amazon platform, reducing or even eliminating sources of conflict.
What Is Channel Conflict on Amazon?
Channel conflict occurs when manufacturers (brands) dis-intermediate their channel partners, such as distributors, retailers, dealers, and sales representatives, by selling their products directly to buyers through general marketing methods and/or over the Internet. Amazon can be a primary source of channel conflict, as 70% of product search is now starting on Amazon.
Conflict is often centered on price. And Amazon’s marketplace business model - which generates a considerable portion of its value to buyers by enabling competition on individual items – can be a perfect engine for price erosion.
But Amazon is the world’s most significant marketplace. And failing to have a presence there means giving up control and giving in to these pricing dynamics. Counterintuitively, the lack of a managed Amazon presence equates to greater channel conflict, not less!
Eliminate Conflict
At Enceiba, we’ve developed a proven channel control and conflict mitigation program just for B2B manufacturers. As part of our program, we:
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Analyze and inventory your current reseller mix
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Develop approved reseller criteria through an "Authorized for Amazon" program
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Create policies that help manufacturers enforce their brand control on Amazon (and elsewhere)
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Leverage Amazon’s built-in brand controls and other approaches to remove unauthorized resellers
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Help B2B firms align their sales department with their Amazon sales strategy
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Document a comprehensive channel control strategy with defined metrics and milestones
Read More about
Amazon Channel Control
Amazon Channel Control
Frequently Asked Questions
What is Amazon Channel Control?
Amazon Channel Control is the strategic process of protecting your brand on Amazon by reducing channel conflict and ensuring only authorized sellers are listing your products. A key part of channel control is 3P seller elimination, where we work to remove unauthorized third-party sellers who erode pricing and dilute your brand presence.
Why is 3P seller elimination important in channel control?
Unauthorized 3P sellers often list products without permission, undercutting pricing and misrepresenting brands. Eliminating these sellers is a key part of restoring channel control, protecting margins, and maintaining relationships with other channel partners. Enceiba’s channel control program is built to identify and remove unauthorized sellers as part of a broader brand protection strategy.
How does Enceiba approach Amazon Channel Control?
Enceiba’s Channel Control services include: --Auditing your current reseller landscape --Creating “Authorized for Amazon” reseller programs Developing and deploying enforceable brand policies Leveraging Amazon’s Brand Registry and other enforcement tools --Executing 3P seller elimination strategies --Aligning your internal sales team with your Amazon goals --Documenting a comprehensive channel control roadmap
What kind of results can I expect?
Clients typically see: --Near 100% removal of unauthorized sellers on Amazon --Stronger brand consistency and content control --Reduced pricing erosion and channel conflict --Improved relationships with authorized partners --A more profitable and predictable Amazon presence with greater overall sales
How do I get started with Enceiba’s Amazon Channel Control services?
It starts with speaking to our expert Amazon consultants. From there, we build your Amazon Channel Control strategy based on real data, focused execution, and measurable success. Whether you're facing widespread unauthorized selling or just starting to take control, we’re ready to help you reclaim your brand.
What do Amazon Channel Control services cost?
Enceiba Amazon Channel Control services are offered on a fixed price basis. The specific cost will vary based on your specific scope and requirements. Please contact Enceiba to discuss pricing.
