B2B Amazon
Case Studies
Real world examples of how Enceiba has helped B2B manufacturers and brands optimize and grow their Amazon presence.
Morningstar Corporation: Eliminating Channel Conflict and Maximizing Sales on Amazon
Morningstar Corporation, a global leader in solar charge controllers, inverters, and other solar accessories, had been selling their products on Amazon via Seller Central (3P). However, a steady increase of unauthorized resellers on Amazon created a significant amount of channel conflict with Morningstar’s other channel partners, as well as price erosion.
Morningstar turned to Enceiba to not only eliminate unwanted sellers, but to grow their sales on Amazon.
Betty Dain: Taking Control of Amazon
For many B2B suppliers, Amazon can be a frustrating experience, where there is no control over brand, content, and retail pricing, particularly when selling via Amazon's Vendor Central (1P) program. Discover how professional beauty products manufacturer Betty Dain took control of Amazon and drove enormous revenue growth by shifting to the Seller Central (3P) selling method by leveraging Enceiba's help and expertise.
VSM: Seamlessly Shifting from 1P to 3P
German abrasives manufacturer VSM had been selling on Amazon as a Vendor Central (1P) seller for five years. By 2022, they knew they had a larger opportunity on the channel by shifting to 3P, but they lacked the knowledge and resources to effectively make the transition.
VSM enlisted Enceiba's help to develop and execute a strategy to increase profitability and reduce channel conflict.
Big Gains, Big Ass Fans: How Big Ass Fans took over Amazon
Enceiba's clever move of leveraging this channel for Big Ass Fans has not only introduced the brand to fresh buyers but also triggered a remarkable surge in revenue growth. By addressing the strategic gaps identified in the discovery phase and executing a foolproof plan, Enceiba achieved a whopping 100% increase in revenue from this channel within a mere six-month period.
H.B. Fuller: Embracing Amazon Delivers 300+% Revenue Growth
Enceiba helped multi-brand B2B manufacturer H.B. Fuller take a crawl-walk-run approach with Amazon Business. Read our case study to find out how we developed and executed a customized strategy that enabled a selection of H.B. Fuller brands to test the waters--and eventually exponentially grow their sales on Amazon.
American Ortho: Connecting with Patients through Amazon
American Orthodontics successfully connected with B2C buyers on Amazon, allowing orthodontists and dentists to refer patients to purchase their products directly. They also leveraged Amazon's B2B selling channel, enabling licensed medical professionals to buy AO's Class 2 products in bulk or individually
Grasshopper Mower: From Zero to Lawn Hero
After a year of putting Enceiba's innovative Amazon sales plan, Grasshopper had not only achieved stability but also had grown remarkably. The sales of parts increased quickly, which significantly increased revenue. Grasshopper already has more than 500 SKUs available on the platform, and with Enceiba's help, it is constantly adding more.
Erin Condren: From Paper to Prime
Enceiba's expertise in Amazon has resulted in impressive sales and profit growth for Erin Condren. The flawless setup and execution of a transition from 1P selling to a fully-controlled 3P program has led to greater revenues and profits at a faster rate than if the company had attempted to do it alone. Over the past 24 months since launching Erin Condren's Amazon 3P selling program, the results have been outstanding.
Hanes Supply Inc.: Raising the Bar on Amazon
By implementing stronger policies, suppliers can now ensure their products are well-represented on Amazon, and Hanes is no longer competing solely on price. This program has created a win-win situation for Hanes and its suppliers, reducing channel conflict and creating a more level playing field where Hanes can compete based on the value they offer buyers. Overall, the partnership has been successful in creating a more effective and profitable sales channel for both Hanes and its suppliers.
