How to Win Repeat Business on Amazon
Photo Credit: RawPixel.com We often talk about how B2B manufacturers can leverage Amazon to reach new customers and drive incremental...
Sep 21, 20234 min read
Do Traditional B2B Products Really Sell on Amazon?
Photo by Birmingham Museums Trust on Unsplash There's a perception in B2B circles that the only products that sell well on Amazon are...
Sep 19, 20234 min read
How to Remove Unauthorized Amazon Resellers and Regain Brand Control
Amazon has grown to become the largest online marketplace in the world, with E-commerce sales reaching nearly $750 billion in 2023 . This...
Sep 14, 20234 min read
Manufacturers and Brands: Is Your Amazon 3P Program Profitable?
Your selling approach and tight management are key to maximizing profitability in the Amazon marketplace. In our travels across the...
Sep 12, 20236 min read
How to Create a 1P/3P Hybrid Program on Amazon Business
B2B sellers on Amazon who go the 1P route—i.e. Vendor Central where you sell on Amazon using a traditional wholesale model—often feel a...
Sep 7, 20234 min read
5 Steps to Optimizing B2B Sales on Amazon
Let’s say you’re an industrial supplies manufacturer who’s been selling your products through traditional B2B channels for decades. Over...
Sep 5, 20235 min read
Hey B2B Distributors, Do You Know How Big Amazon Business Is?
A quiet revolution has been unfolding in B2B distribution over the past few years. For those who haven’t been paying attention, Amazon...
Aug 31, 20234 min read
5 Key Things You Need to Do to Drive Success on Amazon (especially if you’re new to the platform)
There’s little question that Amazon is an enormous sales channel. In 2022, it generated a net retail sales value of $514 billion ...
Aug 25, 20235 min read
Four Steps to Analyzing Your Competition on Amazon
Gaining visibility on Amazon has gotten increasingly challenging over the years. For many manufacturers, Amazon represents a new...
Aug 18, 20233 min read
6 Steps to Protecting Your Brand on Amazon
One of our favorite (and most eyebrow-raising) things to do with executives at brands and manufacturers is to search their product name...
Aug 1, 20235 min read
Seizing your Amazon Destiny: How Manufacturers & Brands Can Take Control on the #1 Search Engine
Whether your business sells products to consumers or businesses, there is little denying we are living in the age of Amazon. Amazon now...
Aug 1, 20237 min read
Amazon Business: The Brutal Reality (Opportunity!) for Manufacturers & Brands
One of the top takeaways from Jim Collin’s seminal business book, “Good to Great,” is the observation that “Great” companies—those that...
Aug 1, 20236 min read
How Amazon Is Investing in Building B2B Demand
There’s no question about it: Amazon Business, the B2B buying and selling arm of the world’s largest E-commerce store, is big business....
Aug 1, 20233 min read
Driving Visibility on Amazon: How to Stand Out on the World’s #1 Search Engine
When Jeff Bezos started Amazon in 1994, he launched the innovative E-commerce site intending to become the “everything store.” He wanted...
Aug 1, 20236 min read
Why Amazon Is a Great First Step for B2B E-commerce
Here’s an interesting stat for you: B2B E-commerce is expected to hit $1.8 trillion by 2023, but that is only going to make up about 17...
Aug 1, 20234 min read
The Distributor’s Business Case for Selling on Amazon
When it comes to selling on Amazon Business, many distributors often scratch their heads, unsure if it’s a competitor to their business...
Jul 24, 20233 min read
Amazon Is Not a Strategy
Smart brands know they need to stay in front of their customers, wherever their customers go. And in today’s world, that means being on...
Jul 24, 20234 min read